His practical suggestions call for relatively minor changes that require little effort but will have remarkable long-term benefits for mental and physical health, productivity, and creativity. With lively, entertaining chapters on everything from the kitchen junk drawer to health care to gambling in Las Vegas, Levitin reveals how new research into the cognitive neuroscience of attention and memory can be applied to daily life. Levitin, Ph.D., uses the latest brain science to demonstrate how those people excel-and how readers can use these methods to regain a sense of mastery over the way they organize their homes, workplaces, and lives. But somehow some people become quite accomplished at managing information flow.
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No wonder, then, that the average person reports frequently losing car keys or reading glasses, missing appointments, and feeling worn out by the effort required just to keep up. At the same time, we’re expected to make more-and faster-decisions about our lives than ever before. The information age is drowning us in an unprecedented deluge of data. You can do work that matters for people who care. * How marketing is at its core about the stories we tell ourselves about our social status. * The surprising role of tension in any decision to buy (or not). * Why the old approaches to advertising and branding no longer work. * Why the best way to achieve your goals is to help others become who they want to be. * The art of positioning-deciding not only who it's for, but who it's not for.
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Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. Great marketers don't use consumers to solve their company's problem they use marketing to solve other people's problems. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.
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He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. #1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. The old saying is wrong-winners do quit, and quitters do win. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
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They realize that the bigger the barrier, the bigger the reward for getting past it. What really sets superstars apart is the ability to tell the two apart. But maybe it’s really a Cul-de-Sac-a total dead end. You might be in a Dip-a temporary setback that will get better if you keep pushing. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. Godin shows that winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip. A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters.